A content-led process and collaborative approach.
Most website projects follow this process.
Discovery
Every project starts with a discovery stage. We get to know each other, define project details, and align on goals. This helps us make informed recommendations and budgets, instead of relying on assumptions.
At the end of discovery, you’ll get a report with the scope and budget for next steps.
What we do:
- Get to know your organization, culture, and project stakeholders
- Understand your site visitors, their needs, and their expectations
- Assess your content processes, governance, and technology
- Inventory and review relevant content, brand materials, and brand guidelines.
- Align on project goals and requirements
Research
In discovery we’ll determine if the project needs more research and what methods are most appropriate. Research may involve other consultants or stages of work.
Blueprint
The blueprint is a detailed project plan. Based on our discovery and research, we create a strategy and a plan for getting the work done.
The blueprint will guide the project through development and content creation.
The blueprint may include:
- Content structure, hierarchy, navigation, and labelling
- A plan for content migration or transition
- Direction for design, development, or consultation
- Guidelines for the content on each page
- Workflows, roles, and responsibilities
- Content sources, subject experts, and approvals
- Project timeline and progress tracking
Create
Content work is a joint effort. In the previous stage, we’ll determine who’s responsible for content tasks, how much your team will handle, and where you need my support.
Complex websites usually involve several contributors, competing priorities, and approval processes. I can guide your team through the process, and lead collaboration across departments and stakeholders.
I can support you with:
- Content design, writing, and editing
- Overseeing contributors, reviews and approvals
- Publishing and page layout
- Guiding your team through content creation
- Creative direction and consulting on key decisions
- Training on new systems and processes