About
Designing informational content for over 20 years.
Mission
We help small to medium organizations improve digital experiences, workflows, and outcomes with content-led solutions.
Teamwork
Words are the heart of user experience. But getting the right words in front of the right people, when they need it and expect it, in a way they can access it, takes teamwork. We collaborate with designers, developers, writers, and consultants to make words work for people.
Experience
Hi, I’m Carey.
I’ve been working in content for over 20 years. My career started in photojournalism, where I learned to say more with less. Journalism taught me to research carefully and write clearly. I use those skills every day.
As words shifted to interfaces, clarity became even more relevant. In the last 15 years I’ve designed strategic content for organizations across Canada ranging from 3 to 13,000 employees. My range of experience working in-house, agency, and contract roles gives me the context to look at content strategically.
When I started working with web development agencies, content was an afterthought. Projects would stall and falter without a content-led approach. By leading with content strategy, we define solutions and requirements upfront. I give organizations the insight and freedom to choose the approach, talent, and technology that fits their needs.
I started this business as a side hustle in 2004 and it has evolved with me. Consulting lets me focus on the things that matter most to me, build meaningful client relationships, and bring more of myself to my work. In this practice, life experience matters. And I’m proud to bring that experience to my work.