Website content designed to work.
Content strategy for better website experiences, workflows, and outcomes.
What we do
We help organizations and agencies make and deliver content that meets the needs of website visitors.
Assess
Review your existing content, how it gets made, the tools and technology you use, organizational goals, audience needs, and ways to improve.
Plan
Build a strategy for how content should be designed, organized, structured, and labeled, with a plan for getting the work done.
Design
Work with your team to apply solutions and get content designed, created, approved, and published.
Who we work with
We help purpose-driven businesses and organizations, and the agencies who support them.
Web agencies
If content is a gap or delay in your website projects, let's work together.
We collaborate with your team and adapt to your process to get website content designed, created, and delivered. We can create a content strategy, guide content collection and creation, and work directly with clients to get content published in time for launch.
Organizations
You do meaningful work. But is your website working for you? Or for your audience?
If you need a new website, want to refresh your current site, or you're not sure what you need, we can help. We'll find what's working and what's not, offer feasible solutions, build a plan, and guide you through the entire website project.
Why content strategy
Content is the reason people visit your website. It can make or break a customer experience. It’s also a lot of work to create, govern, and maintain.
That’s why I help you make content easy to:
- Find: search, find, and return to information quickly
- Access: engage with, regardless of physical, cognitive, or environmental challenges
- Understand: scan, read, and comprehend
- Trust: that it’s accurate, credible, and up to date
- Use: interact with and take appropriate action
- Design: create quality content consistently
- Manage: apply tools and workflows to do content better
Thanks for visiting.
I’ve been designing human-centred content for over 20 years. In the last decade, I’ve specialized in content design and strategy for websites and digital interfaces. Based in Winnipeg, I work with organizations and agencies across Canada to make websites better for the people who use them and manage them.