Website content designed to work.
Content strategy for better website experiences, workflows, and outcomes.
What I do
I help you deliver meaningful stories and important information in a way that matters to your audience.
Website content strategy
Get a detailed website plan that outlines how content should be organized, structured, labeled, and designed across the site. We set requirements and expectations upfront to guide the project and avoid friction later.
Website management
Ongoing support to keep your website polished, current and relevant. I can ease the pressure on your team to create, govern, and manage website content.
Assessment
Start with an assessment to understand what’s working, what’s not, and how I can help. I’ll flag challenges in your content ecosystem and help you prioritize what to fix first.
Consulting
Throughout the website process, I can guide you and your team through key stages and decisions, or lead the project from start to launch.
Web copy
Make your content easy to find, read, understand, and act on. We research, write, and edit informational and editorial content that’s web friendly and human-focused.
Content audit
Inventory and assess content for quality, style, accessibility, duplication, brand alignment, and performance. Then manage improvements over time.
UX/UI writing
Interactive copy, labels, help text, error messages, notifications, and metadata to simplify interfaces and user flows.
Content style guidelines
A reference to help your team produce content that aligns with your organization’s standards, voice, and tone, consistently and efficiently.
Photojournalism
Stories are who we are. They’re how we connect. I provide writing, photography, and editorial direction to help you share stories that resonate.
Web agency?
If content is a gap or delay in your website projects, let's work together.
I collaborate with agencies to deliver websites with quality content. I can guide clients through content discovery, creation and publishing, so websites launch on time and your customers are happy.
If you have a project that needs content support, let’s chat.
Hi, I’m Carey.
I’ve been designing human-centred content for over 20 years. In the last decade, I’ve specialized in content design and strategy for websites and digital interfaces. Based in Winnipeg, I work with organizations and agencies across Canada to make websites better for the people who use them and manage them.