Website content designed to work.
I help big-hearted organizations deliver thoughtful content and navigate complex website projects.
Who I work with
For over 20 years, I’ve been helping small to mid-sized businesses and organizations tackle common challenges: content that’s stagnant and confusing, websites that don’t meet expectations, and teams that are overstretched. I build strategies to deliver clear, considerate, usable website content and ease pressure on your team.
Web agency?
If content is a gap or delay in your website projects, let's work together.
I collaborate with agencies to deliver websites with quality content. I can guide clients through content discovery, creation and publishing, so websites launch on time and your customers are happy.
If you have a project that needs content support, let’s chat.
Services
Website content strategy
Get a detailed website plan that outlines how content should be organized, structured, labeled, and designed across the site. We set requirements and expectations upfront to guide the project and avoid friction later.
Website management
Ongoing support to keep your website polished, current and relevant. I can ease the pressure on your team to create, govern, and manage website content.
Assessment
Start with an assessment to understand what’s working, what’s not, and how I can help. I’ll flag challenges in your content ecosystem and help you prioritize what to fix first.
Consulting
Throughout the website process, I can guide you and your team through key stages and decisions, or lead the project from start to launch.
Web copy
Make your content easy to find, read, understand, and act on. We research, write, and edit informational and editorial content that’s web friendly and human-focused.
Content audit
Inventory and assess content for quality, style, accessibility, duplication, brand alignment, and performance. Then manage improvements over time.
UX/UI writing
Interactive copy, labels, help text, error messages, notifications, and metadata to simplify interfaces and user flows.
Content style guidelines
A reference to help your team produce content that aligns with your organization’s standards, voice, and tone, consistently and efficiently.
Photojournalism
Stories are who we are. They’re how we connect. I provide writing, photography, and editorial direction to help you share stories that resonate.
Hi, I’m Carey.
Winnipeg-based website content strategist.
I’m a content strategist and storyteller. Specializing in website content strategy, I help organizations find the source of content problems and build content strategies that improve website experiences, workflows, and outcomes.
I’ve lived and worked across Canada. Now based centrally in Winnipeg, Manitoba, I work with clients everywhere.