Website content designed to work.
Content strategy for better website experiences, workflows, and outcomes.
What we do
We help organizations and agencies make and deliver content that meets the needs of website visitors. Here's how:
Assess
Review your existing content, how it gets made, the tools and technology you use, organizational goals, audience needs, and ways to improve.
Plan
Build a strategy for how content should be designed, organized, structured, and labeled, with a plan for getting the work done.
Design
Work with your team to apply solutions and get content designed, created, approved, and published.
Web agency?
If content is a gap or delay in your website projects, let's work together.
I collaborate with agencies to deliver websites with quality content. I can guide clients through content discovery, creation and publishing, so websites launch on time and your customers are happy.
If you have a project that needs content support, let’s chat.
Why content strategy
Content is the reason people visit your website. It can make or break a customer experience. It’s also a lot of work to create, govern, and maintain.
That’s why I help you make content easy to:
- Find: search, find, and return to information quickly
- Access: engage with, regardless of physical, cognitive, or environmental challenges
- Understand: scan, read, and comprehend
- Trust: that it’s accurate, credible, and up to date
- Use: interact with and take appropriate action
- Design: create quality content consistently
- Manage: apply tools and workflows to do content better
Hi, I’m Carey.
I’ve been designing human-centred content for over 20 years. In the last decade, I’ve specialized in content design and strategy for websites and digital interfaces. Based in Winnipeg, I work with organizations and agencies across Canada to make websites better for the people who use them and manage them.